Ministry of Culture guidance on accelerating the development of culture

Provinces, autonomous regions and municipalities cultural department (bureau), the Xinjiang Production and Construction Corps, Bureau of Culture, the State Administration of Cultural Heritage, the Ministry of Culture directly under the units, embassies and consulates Cultural Office (Group):

To further implement the scientific concept of development, according to the "Cultural Development Plan period," "National" Eleventh Five-Year "Culture Industry Promotion Plan", we hereby make the following observations to accelerate the development of cultural industry.

First, the importance of accelerating the development of cultural industries and urgency

The party's congress proposed to promote the development and prosperity of socialist culture, the rise of a new upsurge in socialist cultural construction of major strategic task, to accelerate the development of cultural industries put forward a series of new requirements, which greatly enhance the role and status of cultural industries. The cultural industry is an important carrier under the conditions of market economy development and prosperity of socialist culture, is to meet people's diversified, multi-level, an important way many spiritual and cultural needs, it is to promote economic restructuring and transformation of economic development and maintain economic steady and an important focal point of rapid development, is the realization of economic, political, cultural and social comprehensive, coordinated and sustainable development an important part, it is to promote Chinese culture to go out the dominant force. Accelerate the development of cultural industry is a cultural industry study and practice the scientific concept of development necessary requirement and internal needs, is the cultural administrative departments to follow the development of the times, change their own functions, the inevitable request for service and the overall development of the urgent need. Since the Party Congress, China's cultural industry has shown a healthy, good momentum of vigorous development, the strong growth momentum, expanding its scale, quality improvement, the rapid rise of new industry, it is promoting development and prosperity of socialist culture and an important engine development of new economic growth point.

At the same time we want to see the level of development of China's cultural industry is not high, not strong vitality. Thoughts on the Development of Cultural Industry lack of knowledge is not enough work, and cultural construction "two a new" strategic task yet to meet the requirements; and lower total industry level, the contribution of the national economy and its impact on small, and the people growing spiritual and cultural needs of the masses have yet to meet; qualified market players and leading cultural enterprises less than normal, low industrial concentration, with the socialist market economic system have yet to meet; the application of technology and cultural industries using modern means of communication less, with the rapid development of modern science and technology and extensive application yet to meet; lack of foreign cultural trade in cultural products have international influence, and expanding opening up new situation incompatible. Effectively intensify and accelerate progress, promote the great development of cultural industries, has become placed in front of the cultural administrative departments and the cultural industry is an important and urgent task.

At present, the cultural industry is facing important opportunities for development. Overall national strength and constantly improve people's cultural growing demand, the rapid growth of cultural consumption, for the development of cultural industries to provide a broad prospect; party and government attach great importance to the cultural industry policy of continuous improvement, further promote the cultural system, provides for the development of cultural industries effective protection; rapid development of technology, cultural industries innovative formats, wider dissemination, upgrade and provide favorable conditions; cultural transmission channels continue to expand, as to the content creation production as the core of the cultural industries provide new opportunities for development; global financial crisis It highlights the cultural industry contrarian characteristics for the development of cultural industry provides a good opportunity; the growing influence of Chinese culture, provides a comprehensive platform to enhance the international competitiveness of China's cultural industry. Cultural administrative departments must seize opportunities, difficulties and forge ahead, make a difference, and promote sound and rapid development of cultural industries.

Second, accelerate the development of cultural industry, the guiding ideology, basic principles and main objectives

(A) guiding ideology. Deng Xiaoping Theory and the important thought of "Three Represents" as guidance, thoroughly implement the scientific concept of development, according to the "State" "Cultural Development Plan during the" Eleventh Five-Year "Culture Industry Promotion Plan" requirements, further emancipate and develop cultural productivity, deepen cultural restructuring, cultivate market players, changes in development, optimize the industrial structure, promote industrial innovation, the expansion of cultural consumption, to achieve sound and rapid development of cultural industries.

(B) basic principles. Adhere to the people-oriented, to meet through the development of cultural industries of the people's growing spiritual and cultural needs, realize, safeguard and develop the cultural rights and interests of the people; adhere to the development as the theme, the development of cultural industries as the prosperity of socialist market economy conditions an important way of culture, strengthen industrial scale, improve industrial quality, improve industrial efficiency; adhere to reform and innovation as the driving force to create a favorable institutional mechanisms and policy environment, innovation and cultural production, dissemination, distribution and consumption of cultural industries, to enhance the industry's core competitiveness; adhere to social priorities, to achieve a unified social and economic benefits.

(C) the main objective. Cultural industry growth rate was significantly higher than the GDP growth rate, the proportion in the national economy gradually improved, and strive to "12 5" end to achieve the main cultural industry than in 2007 quadruple. Cultural industries more rational structure, layout more scientific, cultural goods and services more colorful, cultural goods and factor markets more robust market, the cultural market order more standardized, cultural industry development support system more complete, the overall impact of the cultural industry and competitiveness significantly enhanced by the emergence of a group of people loved culture boutique, formed a group with strong strength of cultural enterprises and enterprise groups. Development of performing arts, animation, games and other industries advanced in the world. The basic condition to reverse the export of cultural goods and services deficit, significantly enhance the international influence of Chinese cultural products. Complete profit cultural institutions into enterprises. Foster a number of cultural enterprises listed. Construction covering theatrical performance theaters in major cities, foster a number of cross-regional performing arts group, create a number of years for the market performance repertoire, built a 2-3 national animation game industry comprehensive demonstration park to promote the building has international influence of Chinese culture theme park, build cultural exhibition, a number of international festivals influence, foster a number of internationally competitive animation and online game companies.

Third, the development direction of cultural industries and development priorities

(A) performing arts industry. Prosperous stage of artistic creation, encouragement and support invest performing groups, venues, performing arts agencies and organizing performances. In accordance with the integration of resources, adjust the layout, optimizing structure, improving efficiency requirements, and vigorously promote the reorganization of resources, improve the quality and level of the overall development of the performing arts industry, improve market-oriented performing arts industry. Strengthening performance network construction, promote the show theaters and related services cooperation. Promote the performing arts in conjunction with the tourism, convention and exhibition, media, science and technology, to create a distinctive performing arts projects. Vigorously promote the performing arts products to the world.

(B) the animation industry. Encourage the creation of style with Chinese and international influence of the avatar and animation brand, occupying the mainstream domestic market, actively explore the international market, China's animation industry ranks among the world powers of animation. The implementation of domestic animation revitalization project to improve the original animation product quality, enhance the animation art, technology innovation and marketing ability to form creation, production and marketing chain of the industry chain. The positive development of the Internet and animation, mobile phone animation and other emerging formats. Encourage the development of animation outsourcing services for the international market.

(Iii) Cultural and entertainment. Promote the healthy development of singing and dancing entertainment, expanding mass entertainment consumption. Actively develop national characteristics, healthy and technologically advanced new entertainment and innovative entertainment formats. Adjust and optimize the structure of entertainment, entertainment companies to encourage chain. In the cities of the positive development of the performing arts set, leisure, travel, dining, shopping and fitness as an integrated cultural and recreational facilities. Key support with independent intellectual property rights, high technology, the rich Chinese cultural characteristics of a theme park, adhere to scientific planning, orderly development, to prevent the blind construction.

(Iv) the gaming industry. Enhance the core competitiveness of the gaming industry, and promote the development of national original online games, to enhance the cultural connotation of gaming products. Encourage research and development with independent intellectual property rights of online gaming technology, video game hardware and software, to optimize the structure of the game industry, game industry to enhance quality, promote the coordinated development of online games, video games, home video games. Encourage Chinese enterprises to create game game brand, and actively explore overseas markets.

(E) exhibition industry. Cultural and professional development of various types of integrated exhibition activities, focusing on covering the whole country and has international influence of cultural exhibition activities, focusing on the development of professional and cultural characteristics of the exhibition activities. Run China (Shenzhen) International Cultural Industry Fair, China Beijing Cultural and Creative Industry Expo and other major cultural exhibition, create cultural products trading platform to promote cultural consumption and cultural trade. Running the 2010 Shanghai World Expo-related cultural events and exhibition. Expand cultural consumer exhibition, festival. Promotion of cultural exhibitions, festivals and tourism cooperation, trade. Encourage domestic enterprises and individuals to participate in an overseas exhibition and cultural activities to promote the industrialization of operations overseas cultural promotion activities. Strengthen local cultural exhibition, guide and regulate festivals.

(Vi) cultural tourism. The promotion of culture and tourism combine to enhance the cultural connotation of tourism, cultural tourism expand dissemination and consumption. Cultural tourism brand to create a series of activities to support cultural tourism projects with local, national characteristics, the establishment of "cultural tourism festivals support List" and "national key projects of cultural tourism directory." Performing arts and encourage integration of tourism resources, the well-known tourist attractions to create high-quality, distinctive arts boutique. On the basis of effective protection of historical and cultural city, heritage development and utilization of scientific and rational development of traditional craftsmanship and performance class Intangible Cultural Heritage. Depth development of cultural tourism products, improve quality, expand the market.

(Vii) works of art and arts and crafts. Fine Arts prosperity and promote the healthy development of the contemporary art industry, encourage the establishment of the art business organizations to encourage art collectors, galleries foster integrity, promote Chinese contemporary art overseas promotion. Support for traditional arts and crafts market, arts and crafts techniques to encourage innovation. By encouraging farmers to get rich craftsmanship. Support the development of cultural industry imitation, imitation technology and improve the cultural level, pioneering heritage imitation market.

(Viii) the creative arts and design. Develop graphic design, design, arts and crafts design, sculpture design, costume design and exhibition design, to enhance the creative design ability and level. Support at home and abroad to promote the traditional culture of ethnic characteristics of the product design. Promote creative arts and design industry and other industrial cooperation, improve the cultural connotation and aesthetic effect of other industries. Encourage the development of art and design outsourcing services for the international market.

(Ix) network culture. Original raise the level of online music, art and other network products, network culture, enhance the cultural quality, cultural industries play an important role in the cultural network construction. Promote the integration and communication network culture industry chain-related aspects, innovative marketing model. Encourage and support digital technology, network technology, and computer hardware companies and telecommunications companies involved in the production and management of the network of cultural content products. Continue to steadily promote Internet cafe chain, scale, specialization, brand management.

(J) the production of digital cultural products and related services. Development of digital production, network communication as the main feature of cultural digital content industry. Encourage support for stage productions, music, art, heritage, intangible cultural heritage and literature digitization resources transformation and development. Vigorous use of digital technology dissemination of cultural products, for a variety of portable display terminal offers a rich cultural expressions and communication channels.

Fourth, accelerate the development of cultural industry, the main task

(A) to deepen cultural restructuring. Accordance with the central deepen cultural restructuring requirements to accelerate the commercial cultural institutions into enterprises pace of reform, establishing a modern enterprise system, improve corporate governance structure. Encourage good growth and strong competition in the state-owned cultural enterprises to carry out cross-industry, cross-regional, cross-ownership mergers and acquisitions, rapid bigger and stronger.

(B) to encourage private capital to enter the cultural industry. Conscientiously implement the "State Council decision on the non-public capital to enter the cultural industry" to develop "Directory Ministry of Cultural Industry Investment guide" to guide, support and regulate non-public capital into the cultural industries. Actively encourage the participation of non-public cultural institutions into enterprises. Culture of non-public enterprises in financial support, project approval, government procurement, job classification, naming competitions, recognition awards, etc., with the state-owned cultural enterprises equally.

(C) foster leading cultural enterprises. Efforts to foster a number of strength and competitiveness of the leading cultural enterprises play a leading role in the field of performing arts, animation, games, Internet culture, digital program production. Joint venture, cooperation and other means to develop joint-stock enterprises, the introduction of strategic investors, foster a number of prominent main business, strong core competitiveness of listed companies. Integration of industry resources to promote the performing arts, animation and game industry in the country about a number of independent innovation capability of performing arts, animation business groups. Some have gathered in the formation of powerful radiation effects and performing arts theaters.

(Iv) continue to extend the cultural industry chain. Use the power of capital and strengthen the integration of resources, open up the creative design, research and development production, marketing, derivative products and other industrial chain. Actively integrate creation, troupes, theater, brokerage and other performing arts resources, the formation of creative play, performance planning, theater management, marketing, product development and other performing arts closely together, cooperate with each other performing arts industry chain. To enhance the ability of original animation game as the core, through the image and work authorization, and vigorously develop books, audio, clothing, toys, stationery, theme parks, and other related derivative products, continue to extend the industrial chain and increase value-added products.

(V) construction of modern cultural industry bases and parks. Establish a number of high starting point, large-scale, representatives of national standards and the future direction of cultural industry demonstration bases and parks actively seek on land and taxation policies to support it. Establish a number of research and development to provide design, consulting, manufacturing production, to facilitate cooperation and exchange of public service platform. Strengthen national and provincial cultural industry park planning, identification, adjustment and guidance, clearly identified standards, strict examination and approval procedures, conduct regular assessment, implementation of dynamic management, and resolutely prevent the herd, blindly construction and vicious competition. Through scientific planning, policy guidance, reasonable standard, so that the base and the park became the cultural and technological innovation incubator for cultural enterprises rapid growth boosters, large platform intensive development of cultural industries.

(Vi) the implementation of major projects to lead. Cultural enterprises as the mainstay, intensify policy support, and fully mobilize all sectors of society, to speed up the construction of a number of great role model and a major industrial role in boosting cultural industry projects. Earnestly implement the "Cultural Industry Promotion Plan" to determine the major cultural industry projects. At the same time, according to the actual situation around and make full use of local talent and technological advantages, scientific studies and a number of carefully planned pilot, fundamental, strategic and major projects and project approval, policy support, bank credit, land use, and ancillary services etc. to give active support.

(Vii) construction of a modern cultural market system. Establish and improve the market a complete range of cultural products and cultural elements of the market. Establish a new cultural product distribution system, vigorously develop chain operations. Actively promote the national cultural ticketing network construction to the main cities, and built all over the country show ticket sales terminals as soon as possible. Development of cultural brokerage, assessment identification, copyright trading, promotion and consulting service agencies to guide their standard operation, the brand, and professional direction.

(Viii) establish and improve the cultural industry investment and financing system. Coordinating financial regulators, financial support for joint research to develop the cultural industry development policies and approaches. Establish long-term partnerships with banks and other financial institutions, expanding areas of cooperation. Supporters of the new credit guarantee company culture towards a culture of corporate loans discount mechanisms. Support the formation of various forms of cultural industries entrepreneurship, venture capital funds. By improving the evaluation of intangible assets and mortgage approaches to promote cultural enterprises credit banks work to create conditions for cultural enterprises financing. Encourage qualified cultural enterprises listing and financing and issuing corporate bonds, notes and other financing. Actively introduce strong strategic investor to carry out long-term investments in various forms of cooperation, enhance cultural enterprises financial strength.

(Ix) use of high technology to promote a culture of industrial upgrading. Accelerate the combination of culture and technology, innovation of traditional culture with modern science and technology industry, the birth of new cultural formats. Actively promote stage technology, network technology, digital technology, virtual technology, simulation technology, languages, technology, audio technology, graphics technology, animation production technology and new material technology. Extensive use of high-tech departments to promote cultural enterprises implement preferential taxation policies. The development of "technology to enhance national cultural plan" to accelerate the popularization and application of the performing arts, animation and games and other areas of advanced and applicable technologies.

(X) vigorously promote international cultural trade. Establishment of a government-led, business-oriented, market-oriented operation as the main way of working mechanisms. Strengthen communication and collaboration with the cultural administrative departments and chambers of commerce to develop between cultural enterprises (associations) in overseas markets. Statistics and information to carry out research international cultural trade. Actively build international cultural trade platform for enterprises to enter the international market paved roads. Strengthening intellectual property protection and brand awareness, strengthen coordination and cooperation between regions, Chinese cultural products to prevent vicious competition in overseas markets. Actively support and guide the creation and production of cultural products, to create the conditions for entry into the mainstream market overseas, to expand the international influence of Chinese culture.

Fifth, improve the development of cultural industries safeguards

(A) strengthen the organization and leadership. Cultural administrative departments at all levels must unify their thinking, enhance understanding, attaches great importance to the cultural industry, which was included in an important work schedule. Further strengthen the organization and leadership of the cultural industries, and strengthen the work of the specialized agencies of the cultural industry, give the necessary guarantees in terms of personnel and funds.

(B) full play the guiding role in promoting policies. All localities should further research, comprehensive, accurate and systematic grasp of a series of cultural industrial policies formulated by the central and local, to best use preferential policies. Encourage the country with reality, formulated a more targeted and practical policies. Through guidance, regulation policy, and promote sound and rapid development of cultural industries.

(Iii) improve the legal system of the cultural industry. The effective industrial policy, a national or local laws and regulations, so that the cultural industry development into the legal track. Strengthen the cultural market regulations, and further amendments to improve relevant laws and regulations to create a favorable environment for the development of cultural industries.

(Iv) strengthen the cultural industry planning. Good "Cultural Development Plan period," "National" Eleventh Five-Year Ministry of Culture and the "cultural construction" Eleventh Five-Year "plan" evaluation and testing work, against which to assess test results, targeted to improve their work, strengthen implementation efforts, ensure the completion of the cultural industry development "Eleventh five-Year" period goals and major projects. At the same time, actively carry out research work culture industry development plan, "1025" period, and the cultural industry development plan into the local economic and social development plan "1025" period.

(V) improve the cultural market access mechanism. Establish and improve mechanisms to permit access to the cultural market system, filing system, cultural products imported content censorship combination. Accelerate the development, promotion and implementation of the cultural industry in the areas of technical standards, service standards and management practices. According to the characteristics of various categories of the cultural industry, cultural enterprises to carry out rating and accreditation work to improve the management of cultural enterprises and service levels. Focus on supporting the development of national cultural enterprises related management practices identified for implementation of the national cultural enterprises of fiscal and financial incentives to provide evidence. Conscientiously implement the "animation enterprise management (Trial)", the animation enterprises that do work.

(Vi) strengthening the cultural market supervision. Adhere to the division of responsibility and make concerted efforts, routine inspections and technical supervision, self-discipline and social supervision combined, establish and improve a unified, efficient and convenient monitoring of the national cultural market management system. Push forward the reform of the cultural market comprehensive law enforcement, establish and improve the cultural market administrative law enforcement team. To combat piracy, focusing on severely crack down on illegal business activities and sanctions undermine the cultural market order, purify the cultural market environment, maintaining integrity, fairness, competitive and orderly market order.

(Vii) guidance formation of a national and regional trade associations. The role of good trade associations in the industry planning, industry coordination, the industry, industry self-regulation, industry training, the development of industry standards, safeguard the interests of industry and other aspects, making the link between culture industry bridge and link efforts to form cultural enterprises, industry positive interaction between associations and government departments to promote the cultural administrative departments by the office culture to culture tube-based changes based.

(Viii) establish and improve the incentive and restraint mechanisms of cultural industries. To carry out "national cultural exports key enterprises Directory" and "national cultural exports of key project directory" selection work to identify, on export performance reward outstanding cultural enterprises. Research-developed cultural industry base, the park management. Building a culture of enterprise credit files and credit rating system, improve the integrity of the visibility and loan lines of credit.

(Ix) strengthen personnel training and the use of cultural industries. Establish and improve the cultural industry incumbents business training and continuing education. Focus on training in the field of cultural industry leader, innovative and creative talent, professional and technical personnel and management personnel. Improve the cultural industry personnel job classification system. Encourage cultural units organized in cooperation with the Universities seminar, training courses. Encourage qualified large cultural enterprises to set up post-doctoral research station. Encourage government departments, research institutions, enterprises and universities to establish a joint training base of cultural industries. Fair competition and improve the distribution of incentives to encourage and support outstanding talents come to the fore. Cf. the introduction of scientific and technological personnel policy and technology personnel returning from studying abroad policy, increase the introduction of the cultural industry professionals, and promote cultural industries of high-end talent employment and entrepreneurship.

(X) I give full play to the role of cultural institutions abroad, to the international market to build platforms and channels. Embassies (consulates) Cultural Office (group), to improve the cultural center of the importance of foreign trade and cultural awareness will promote international cultural trade work into their daily work, and actively assist cultural enterprises to explore overseas markets, to help enterprises to develop overseas markets research and the establishment of overseas business bases, the use of foreign large-scale cultural activities to expand the international influence of Chinese culture products, assist and guide enterprises to overseas markets equity maintenance.

September 10, two hundred nine